Beach Essentials in China: Flip-Flops, a Towel and a Ski Mask

“I’m afraid of getting dark,” said the mask-wearer, Yao Wenhua, 58, upon emerging from the seaweed-choked waters of this seaside city in China’s eastern Shandong Province. Eager to show why she sacrificed fashion for function, Ms. Yao, a retired bus driver, peeled the nylon over her forehead to reveal a pale, unwrinkled face.
“A woman should always have fair skin,” she said proudly. “Otherwise people will think you’re a peasant.”
For legions of middle-class Chinese women — and for those who aspire to their ranks — solar protection is practically a fetish, complete with its own gear. This booming industry caters to a culture that prizes a pallid complexion as a traditional sign of feminine beauty unscathed by the indignities of manual labor. There is even an idiom, which women young and old know by heart: “Fair skin conceals a thousand flaws.”

Beach Essentials in China: Flip-Flops, a Towel and a Ski Mask

“I’m afraid of getting dark,” said the mask-wearer, Yao Wenhua, 58, upon emerging from the seaweed-choked waters of this seaside city in China’s eastern Shandong Province. Eager to show why she sacrificed fashion for function, Ms. Yao, a retired bus driver, peeled the nylon over her forehead to reveal a pale, unwrinkled face.

“A woman should always have fair skin,” she said proudly. “Otherwise people will think you’re a peasant.”

For legions of middle-class Chinese women — and for those who aspire to their ranks — solar protection is practically a fetish, complete with its own gear. This booming industry caters to a culture that prizes a pallid complexion as a traditional sign of feminine beauty unscathed by the indignities of manual labor. There is even an idiom, which women young and old know by heart: “Fair skin conceals a thousand flaws.”

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